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Title details for The Naming Book by Brad Flowers - Available

The Naming Book

by Brad Flowers
ebook
Read a sample Read a sample

NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:

  • Set clear goals for your name and brand before you start
  • Craft a brainstorming list based on your business mission
  • Build a brand unique to you by creating your own word
  • Find the balance between "cool" and clear
  • Narrow down your list of names with five easy tests

    • Creators

    • Publisher

    • Release date

      March 17, 2020

    • Formats

      • Kindle Book

      • OverDrive Read

        • ISBN: 9781613084236

      • EPUB ebook

        • ISBN: 9781613084236
        • File size: 1234 KB

    • Accessibility

      No publisher statement provided

    • Languages

      • English

    Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English